Resources

Why Your Company Should Consider Creating a Newsletter

Why newsletters work for reach, retention, and relationship-building—and when to start one

December 9, 2024

Create Better Content: Know Your Audience

Create Better Content: Know Your Audience

Tips for creating better content for software developers by knowing your audience

December 2, 2024

10 Tips for Marketing to Developers

Data-backed claims, technical focus, trials, community, transparency, and great docs—10 tips that work with developers

November 25, 2024

Examples of Excellent Developer Marketing

3 samples to help you understand what top-tier developer marketing campaigns look like.

November 20, 2024

Tips on Writing Technical Content for Software Developers

Clear language, accuracy, examples, structure, and references—practical tips for technical content that developers trust

November 18, 2024

What is Product-Led Growth?

Using your product as the primary driver of acquisition, retention, and growth

November 12, 2024

An Introduction to Storytelling in Developer Content Marketing

Using Narrative Techniques to Create Compelling Technical Content

November 12, 2024

10 Ways to Build Domain Authority

Learn proven strategies to improve your website's domain authority and search engine rankings

November 12, 2024

An Introduction to Technical SEO

Making your site easy to crawl, index, and understand—URLs, structure, and metadata

November 5, 2024

Create Better Content: Know Your Story

Create Better Content: Know Your Story

Create better developer content by knowing your story and connecting it to your audience

October 28, 2024

The Role of Open Source in Developer Marketing

How open source supports developer marketing: community, feedback, adoption, talent, and credibility—with examples like React, Angular, and Vue.

October 18, 2024

Content Marketing Strategy: Common Pain Points and Solutions

Overcoming Key Challenges in Content Marketing

October 17, 2024