Resources

OpenAI's RubyGems incident is a wake-up call for devtool vendors. Developer trust is now a measurable go-to-market asset — and liability.

September 14, 2026

A practical framework for turning technical content and distribution into B2D pipeline—inputs, mid-funnel assets, attribution, benchmarks, and a checklist.

August 10, 2026

How to treat developer documentation as a growth channel: IA, tutorial SEO, API/changelog strategy, AI citation readiness, and measuring activation from docs.

August 3, 2026

A clear comparison of GEO, SEO, and AEO for DevTools marketers—definitions, overlaps, budget priorities, and a practical stack for 2026.

July 22, 2026

A LinkedIn content strategy for developer marketing: ICP, 2026 formats that work, proof-led posts, distribution into blogs/pubs, and lead paths for founders and DevRel.

July 9, 2026

How DevTools teams use Discord and Slack for community marketing in 2026—when to own vs join, content rhythms, moderation, attribution, and pitfalls.

June 19, 2026

Programmatic SEO for DevTools in 2026: high-quality use cases, unique data requirements, thin-content risk, indexing ops, and AI-search implications.

June 5, 2026

Digital PR for DevTools and developer brands: newsworthy angles, publisher outreach, publication networks, and measuring links, referrals, and AI citation lift.

May 29, 2026

A practical AEO playbook for developer-focused brands: structure answerable content, earn citations in AI Overviews and LLMs, distribute for authority, and measure visibility.

May 14, 2026

A 2026 scorecard for developer marketing ROI when organic clicks fall: activation, branded search, AI citations, community leads, and founder-ready reporting.

April 27, 2026

How to market developer tools on Reddit and Hacker News without spam: culture rules, value-first posting, Show HN playbook, and converting traffic ethically.

April 8, 2026

How to get cited in AI answers (and still win search) with clear, trustworthy content

March 17, 2026