Resources
Ten Commandments of Copywriting
Ten guiding principles for clear, ethical, and effective copywriting—audience, benefits, clarity, and proof
January 7th, 2025
How to Measure the Success of Developer Marketing Efforts
How to define and track success for developer marketing: metrics, goals, and reporting
December 23rd, 2024
How to Grow Your Company's Revenue Without Spending Money on Marketing
Leverage retention, word-of-mouth, and product innovation to grow revenue without a marketing budget
December 19th, 2024
Creating Content that Converts: Catering to Different Funnel Stages
How to raise awareness and convert a developer audience by creating content that caters to different funnel stages - from building brand awareness to driving signups.
December 16th, 2024
Creating a Developer Advocacy Program: Best Practices and Case Studies
Define goals, empower advocates, create content, host events—with examples from GitHub, Google, and Microsoft
December 15th, 2024
Why Your Company Should Consider Creating a Newsletter
Why newsletters work for reach, retention, and relationship-building—and when to start one
December 9th, 2024
Create Better Content: Know Your Audience
Tips for creating better content for software developers by knowing your audience
December 2nd, 2024
10 Tips for Marketing to Developers
Data-backed claims, technical focus, trials, community, transparency, and great docs—10 tips that work with developers
November 25th, 2024
Examples of Excellent Developer Marketing
3 samples to help you understand what top-tier developer marketing campaigns look like.
November 20th, 2024
Tips on Writing Technical Content for Software Developers
Clear language, accuracy, examples, structure, and references—practical tips for technical content that developers trust
November 18th, 2024
What is Product-Led Growth?
Using your product as the primary driver of acquisition, retention, and growth
November 12th, 2024
An Introduction to Storytelling in Developer Content Marketing
Using Narrative Techniques to Create Compelling Technical Content
November 12th, 2024