Introduction

Publishing a blog post can feel overwhelming with competition for attention and constant changes. Many teams skip keyword research or enough research. Google’s SEO starter guide and creating engaging content stress structure, citations, and measurement. Here we outline a 15-step process for publishing a new blog post and addressing common pain points.

Step 1: Selecting the Right Keyword

The first step in the process of publishing a new blog post is selecting the right keyword. This means finding a keyword that is based on:

• Competition levels
• Search volume
• User search intent
• Relevance to business goals

By selecting the right keyword, you will be able to increase the chances of your blog post being found by your target audience.

Step 2: Outline the Article's Heading Structure

Reach for tools such as Dynalist to organize and structure the article for readability and SEO. By outlining the heading structure, you will be able to make sure the article is easy to read and understand for your target audience.

Step 3: Collect Suitable Research Materials

Use sources such as:

• Reddit and Quora discussions
• Relevant forums or Facebook groups
• Reputable news outlets
• Academic papers
• Government websites and reports

By collecting suitable research materials, you will be able to create a well-researched and informative article.

Step 4: Craft the Article

Use key takeaways from the research materials and what makes the most sense for the reader to inform the content. By crafting the article in this way, you will be able to create an engaging and informative article that will be valuable to your target audience.

Step 5: Add External Backlinks

It's important to add external backlinks to relevant sources, but avoid linking to SERP competitors. This will:

• Increase article credibility
• Provide additional value to readers
• Support your claims with authoritative sources

Step 6: Add Internal Links

Add 3-5 internal links to other relevant posts on your blog. This will help to:

• Pass internal link equity
• Create content clusters
• Improve site navigation
• Increase page views

Step 7: Write a Compelling Introduction

Write a compelling introduction using the Problem-Agitate-Solution framework:

1. Identify the problem
2. Emphasize pain points
3. Present your solution

This will grab the reader's attention and make them want to read the rest of the article.

Step 8: Weave in Personal Experience

If it makes sense for the article, weave in elements of your personal experience. This will:

• Make the content more relatable
• Build credibility
• Increase reader engagement
• Provide practical examples

Step 9: Include Keyword in the Right Places

Include the keyword in the title, headings, and throughout the article. This will help to improve the article's SEO and make it more relevant to the target audience.

Step 10: Add a Call to Action

Add a call to action to encourage readers to take action. This could be a link to a related post, a product, or a service.

Step 11: Review and Edit

Review the article for any errors or inconsistencies. Edit the article to ensure it is grammatically correct and flows well.

Step 12: Proofread

Proofread the article to ensure it is grammatically correct and flows well.

Step 13: Publish

Publish the article to your blog.

Step 14: Share

Share the article with your target audience. This could be through social media, email, or other channels.

Step 15: Measure Success

Measure the success of the article by tracking metrics such as:

• Page views
• Time on page
• Engagement
• Conversion rates