SEO Roles in Digital Marketing Teams
Core SEO Positions
SEO Manager
- Strategy development
- Team leadership
- Budget management
- KPI setting
- Client relationships
Technical SEO Specialist
- Site architecture
- Technical audits
- Performance optimization
- Mobile optimization
- Schema implementation
Content SEO Specialist
- Keyword research
- Content strategy
- On-page optimization
- Content audits
- Topic clustering
Link Building Specialist
- Outreach campaigns
- Relationship building
- Link quality assessment
- Competitor analysis
- Link monitoring
Supporting Roles
Analytics Specialist
- Data analysis
- Reporting
- KPI tracking
- Tool management
- Performance monitoring
Content Writer
- SEO writing
- Blog posts
- Landing pages
- Meta descriptions
- Product descriptions
Web Developer
- Technical implementation
- Site optimization
- Speed improvements
- Mobile responsiveness
- Security updates
Team Structure
Small Teams
- Combined roles
- Priority focus
- Essential skills
- Outsourcing strategy
- Growth planning
Enterprise Teams
- Specialized roles
- Department integration
- Process documentation
- Training programs
- Career development
Skill Requirements
Technical Skills
- HTML/CSS basics
- SEO tools
- Analytics platforms
- Content management systems
- Technical auditing
Soft Skills
- Communication
- Project management
- Problem-solving
- Collaboration
- Adaptability
Career Development
Training
- Certification programs
- Industry conferences
- Online courses
- Peer learning
- Practical experience
Growth Paths
- Specialization options
- Leadership tracks
- Industry networking
- Personal branding
- Continuous learning