On page SEO refers to the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
This means improving the content and HTML source code of a page to both increase its relevance to specific keywords and remove any barriers to the indexing activities of search engines.
One of the most important elements of on-page SEO is the use of keyword-rich and descriptive titles and headings.
These help search engines understand the topic of a page and its relevance to specific keywords. In addition, the use of keywords in the body of the text can also help search engines understand the content of a page and its relevance to specific search queries.
Another important element of on-page SEO is the use of internal and external links. Internal links, which point to other pages on the same website, can help search engines understand the structure and hierarchy of a website. External links, which point to other websites, can help improve the credibility and authority of a website in the eyes of search engines.
In addition to the content of a page, the HTML source code also plays a role in on-page SEO. This includes things like the use of header tags, alt tags for images, and the inclusion of meta descriptions and title tags.
These tags provide search engines with additional information about the content of a page, which can help improve its ranking on search engine results pages (SERPs).
Another important aspect of on-page SEO is the optimization of website images and other media. This includes things like using descriptive file names for images and properly formatting and compressing images to ensure that they load quickly on a website.
Overall, on-page SEO is an important practice that can help improve the visibility and ranking of a website on search engines.
By focusing on creating keyword-rich and descriptive titles and headings, using internal and external links, optimizing the HTML source code of a page, and optimizing images and other media, you can help improve the performance of your website on search engines.