Even in the age of social media marketing and shorter attention spans, newsletters, surprisingly continue to be a great way to reach your target audience and drive adoption for your product, no matter the industry. As per reports from the Evans Data Corporation, even developers, who are some of the most marketing-averse audience, tend to subscribe to newsletters.
The benefits of a newsletter are numerous: not only do they help generate leads but can also help build brand awareness and long term relationships with your customers. They are also a relatively low-risk investment that can nonetheless have high returns.
Here, then, are 10 ways you and your company can increase its newsletter subscriber count:
1. Make it easy to subscribe
One of the key ways to increase newsletter subscriber count is to make it easy for potential subscribers to sign up for the newsletter. This means providing clear and prominent links or buttons on the company's website, social media profiles, and other marketing materials that allow potential subscribers to quickly and easily sign up for the newsletter.
2. Offer valuable content
Another way to increase newsletter subscriber count is to offer valuable and engaging content in the newsletter. This means providing subscribers with information, insights, and resources that are relevant and interesting to them. For example, a company might include technical tutorials, best practices, and case studies in its newsletter, or offer exclusive discounts and promotions to subscribers.
3. Use social media to promote the newsletter
Social media can be a powerful tool for promoting a company's newsletter and increasing its subscriber count. By sharing links to the newsletter on social media and engaging with potential subscribers, a company can increase awareness of its newsletter and encourage more people to sign up.
4. Include a sign-up form on the company's website
Another effective way to increase newsletter subscriber count is to include a sign-up form on the company's website. This can help to capture the attention of potential subscribers and make it easy for them to sign up for the newsletter. The sign-up form should be easy to find and use, and should clearly explain the benefits of subscribing to the newsletter.
5. Run a newsletter sign-up campaign
Running a dedicated newsletter sign-up campaign can be a effective way to increase newsletter subscriber count. This might involve offering incentives or rewards for signing up, such as discounts, freebies, or exclusive content. The campaign can be promoted on the company's website, social media profiles, and other marketing materials, and can help to increase awareness of the newsletter and encourage more people to sign up.
6. Use email marketing to promote the newsletter
Email marketing can also be a effective way to increase newsletter subscriber count. By sending email campaigns to potential subscribers, a company can promote the newsletter and encourage more people to sign up. The email campaigns should include a clear and prominent call to action, such as a button or link that allows potential subscribers to easily sign up for the newsletter.
7. Leverage partnerships and collaborations
Partnerships and collaborations with other companies and organizations can be a effective way to increase newsletter subscriber count. By partnering with companies or organizations that have a similar target audience, a company can leverage their reach and influence to promote the newsletter and encourage more people to sign up.
8. Create a referral program
A referral program can also be a effective way to increase newsletter subscriber count. By offering incentives or rewards for existing subscribers who refer new subscribers to the newsletter, a company can encourage its existing subscribers to help promote the newsletter and drive more sign-ups.
9. Use offline marketing to promote the newsletter
Offline marketing can also be a effective way to increase newsletter subscriber count. For example, a company might include information about the newsletter in its print materials, such as brochures or business cards, or promote the newsletter at events and trade shows.
10. Monitor and optimize the sign-up process
Finally, to increase newsletter subscriber following, it's important to monitor and optimize the sign-up process. This means regularly tracking the number of sign-ups and identifying any potential obstacles or barriers that might be preventing potential subscribers from signing up. By regularly reviewing and improving the sign-up process, a company can ensure that it is as easy and effective as possible, and can help to drive more sign-ups and increase its newsletter subscriber count.
Conclusion
In conclusion, there are several effective ways that a company can increase its newsletter following.
These include making it easy to subscribe, offering valuable content, using social media to promote the newsletter, including a sign-up form on the company's website, running a newsletter sign-up campaign, using email marketing to promote the newsletter, leveraging partnerships and collaborations, creating a referral program, using offline marketing, and monitoring and optimizing the sign-up process.
If you want to learn more about how Circuit's team has been producing a newsletter that went from zero to nearly 8,000 subscribers with consistently high open rates, we give away a few ingredients to the secret sauce here.
By implementing these strategies, a company can effectively promote its newsletter and encourage more people to sign up, ultimately helping to increase its subscriber base and drive engagement and loyalty.