Developer Marketing for Software Startups

We build developer-first growth strategies to scale awareness and adoption for tech companies. Our content influences software engineers, developers, and decision makers in tech.

Schedule a call to learn more about how we can 10x your position in a given target market.


Circuit is a strategic growth company founded by the team behind In Plain English - a tech media company that we created and grew from 0 to over 80 million views.

We create amazing content for developers, by developers. You have likely read some of our articles before. We rank on the first page of Google for thousands of search queries.

Your software startup has a great product but you want more decision-makers in tech to know about it.

You want to scale your content and distribution pipeline, and you are looking to increase awareness and adoption.

You want to position yourself at the forefront of everything that is happening in your vertical.

We make these things happen.

vector of people creating content


  • Developer Marketing
  • Developer Advocacy
  • Content Strategy Development
  • Technical Content
  • Blog Posts
  • Executive Ghostwriting
  • Content Distribution
  • Search Engine Optimization
  • Keyword Research
  • Competitor Analysis
  • Community Building
  • Landing Pages

Trusted by tech companies around the world

The benefits of working with Circuit

For starters, you can finally stop pleading with your software engineers to write blog posts.

Instead, let us help you.

We are subject matter specialists

We specialise in producing technical content geared toward professionals working within the software industry. To achieve this, we collaborate with professional software developers and subject matter experts from all over the world to cover a wide range of topics and technologies.

We deliver quality and style that is consistent

If you have ever worked with freelancers, you know that the quality of the content can vary greatly. Our dedicated editorial team ensures that all content is technically correct, adheres to our quality standards, and is written in a consistent style.

We produce content you can trust and rely on

Stale blogs say a lot about the state of a startup. When working with Circuit, you will receive blog posts that are ready to publish as frequently and as often as you require.

What our clients are saying

"Great communication and willingness to walk us through things. We saw immediate improvements in organic website traffic."
Co-Founder, Taggun

"Sunil and his team are legit. I recommend you talk to them if you're operating in this space."
Head of Product Marketing, Livecycle

"We are very happy with the quality of the content being produced."
Co-Founder, WunderGraph

"Positive communication and great quality content!"
Head of Marketing, SurveyJS

"You are the best! The collaboration has been a very positive experience - the service and the attitude are extremely professional, it was a pleasure to work together."
Head of Affiliate Marketing, Bright Data

Frequently asked questions

How quickly can we get started?

Typically, onboarding takes 2-4 weeks. We use this time to thoroughly research your company, and prepare a content strategy that you can be happy with. After that, new content will be delivered as frequently as agreed.

What if we want more blog posts per month?

Not a problem. Our standard packages are just a starting point, but we have clients doing anywhere from 2-16 blog posts every month. We have the capacity to scale up with you and deliver as much content as you need.

Can you help with Developer Advocacy?

We are already doing this for a number of our clients. While we can't give away the secret sauce to explain how we achieve this, we have a proven track record of helping our clients build a community of developers around their products. Book a free discovery call to find out more.

What if we just want to try Circuit out?

Speak with us and we will see if we can find a suitable solution that works for you.

How do we pay?

We typically work with clients in 3, 6, and 12 month cycles. We accept monthly payments, and offer discounts for clients who pay for multiple months in advance.

Are you ready to grow your startup?